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From: Eric M.
Sent on: Wednesday, April 7, 2010 10:17 AM
Hey everybody, enjoy the hail the other day?
I posted a video of the aftermath at

But that isn't why I'm sending this email. Nope. Not at all. This email is a sales pitch for next Monday, Multivariate (A/B) Testing.

Now, I can hear some of you mumble "Too technical", "Too out-there", "Too over my head".

Well hear me out: Next Monday will be an introduction and examples of how companies are using this technology to help define their web presence and increase conversions and sales. Your Competition will be doing this, if they are not already. This is how they increase conversions from their email and social media campaigns, such as links posted on twitter leading to landing pages.

Now, please allow me to say one word: Workshops. Specifically, summer workshops.

You have heard us talk about the upcoming summer workshops. No, we do not have it scheduled yet but we are looking to do a string of hands-on, over your shoulder, step by step Saturday mornings, and this would be a great topic, and what better way to prepare than to show up Monday, mingle with friends, have some refreshments and generally a good time.

Remember, we are back at 2000 South Batavia Rd, Geneva.
This is the first driveway NORTH of the Campana building on the west side of the street. It is a loooong winding driveway leading to a 4 story brick building that truthfully has some pretty bad lighting.
There is a front door that is on auto-lock at 6:30pm. If no one is at that door we have a side door on the west side of the building, facing the large parking lot. Signs will be on glass doors.
You could call us but there is no cell phone service in the room. Go figure.

This is a very comfortable training facility if you have not been here yet. Seats about 60 with tables so bring your laptops.

Well, that's enough for now.
We will be posting maps to the facility on the websites so stay tuned!

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