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UX Hacking: An Evening with Don Norman

  • Dec 17, 2013 · 7:00 PM

Please RSVP at to gaurantee a spot 

Early Bird: $10

One of the World's Most Influential Designers , Don Norman, former Apple vice-president and co-founder of the Nielsen Norman Group, is the author of the classic book "The Design of Everyday Things", a must-read for any executive looking to understand the scope of design.

This is a discussion session with Mr. Norman. In addition to lots of questions about UX design, his books etc. Norman understands the pain of startups. He was a VP of Apple and he now is on the board and advisor to numerous startups in the US and Asia. He even is co-founder of a current hardware (cooking appliance) startup, so he fully understands the pain of doing early prototypes and raising money. ( ) 

Don will discuss any topic of interest to the group, responding to questions from the audience. Know what's new in the revised Design of Everyday Things, what has been added -- and why. (One important chapter explains why in the real world of budgets and schedules, it is seldom possible to do things the ideal way.)  Norman is a big fan of MVP -- The Minimum Viable product philosophy.

Norman coined the term "user-centered design" for the first time in his book The Design of Everyday Things and this is the chance to understand your users and what user centered design actually means. The revised edition of The Design of Everyday Things will be published in November 2014. The audience might also have a chance to get a signed copy from Don.  

Here is the Ted session of Don Norman. Don Norman: 3 ways good design makes you happy. In this talk from 2003, design critic Don Norman turns his incisive eye toward beauty, fun, pleasure and emotion, as he looks at design that makes people happy. He names the three emotional cues that a well-designed product must hit to succeed. 

Don Norman studies how real people interact with design, exploring the gulf between what a designer intends and what a regular person actually wants. His work has resulted in some classic books, including "The Design of Everyday Things.

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