Re: [ia-55] Group Workshop Techniques for Identifying Business Goals

From: Weston T.
Sent on: Wednesday, July 11, 2012 8:54 PM
In addition to Innovation Games, you might also check out GameStorming (though it looks like Innovation Games includes many of the Innovation Games). I have the GameStorming iPhone app, which is not great, but is a passable way to quickly thumb through methods. Seems as if many of the same games are in Innovation Games. The games I know best tend to be about idea generation and reframing a problem (e.g., "solve the anti-problem" or "wear a different hat"). Nonetheless, here are some suggestions.

Business goals
If the group really don't know their business goals coming in, then you could look into something like an Indi Young-style mental model. For that, you map the user's tasks/needs into columns in a rough left-to-right flow, then draw a horizontal line under them and do another set of columns where you fill in how your company meets supports the tasks. It's a great way to identify gaps and also pile-ups (where you have too any offerings). You can do it "discount" (using knowledge in the head / assumptions) and still get great starting points. See her book and this example diagram.

Prioritization
  • Bang for the Buck
  • Impact & Effort Matrix: use quadrants for high impact/high effort, low impact/high effort, etc. 
  • Dot voting: give participants little dots to mark their votes for top priority items (and restrict their # of dots to some smallish number that makes it hard)
KPIs / measures of success (could be a stretch)
  • Design the Box: Where part of what shows on the box are the success points from a user standpoint (like the benefit statements that products use to entice you)
  • Can't quite remember the version I played of this, but something like "write a press release about the successful launch" in which you talk about all the great things that have come to pass (equaling success measures).
Have fun!
-Weston

On Wed, Jul 11, 2012 at 11:03 AM, Thomas Donehower <[address removed]> wrote:
Hi,

Checking to see if anyone has any recommendations for workshop
games/techniques for identifying business goals for a website. Will be
working with about 10 stakeholders. Goal of the meeting is to identify
business goals, KPIs and measures of success. I have had success using
Post-Its and free-form listing, then having the group chunk,
categorize and prioritze goals. Checking to see if anyone recommends
any other techniques.

Best,

--
-Tom

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