Re: [ia-55] User Testing Vs. Focus Groups

From: Matthew D.
Sent on: Tuesday, June 11, 2013 11:39 AM
In my experience I have found focus groups to have their share of challenges mentioned above, but they have their advantages too. Good conversations can emerge and many times the tangental ones that happen provide great insight. Encouraging and guiding these conversations is key. I've done this in person, but not via WebEx which adds a layer of complexity to this because you can learn a lot from body language and

I'm not sure how much time you have and how much needs to be reviewed, but you may want to consider allowing users to explore or review the product on their own with a companion guide/script for them to follow. Then have them complete a short survey. Hopefully that will allow your group to form their own opinions and provide direct feedback prior to engaging in a discussion.

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Matthew Dichter


On Tue, Jun 11, 2013 at 11:04 AM, Thomas Donehower, Dir UX at Xi <[address removed]> wrote:
Hi, 

Does anyone have any thoughts about best practices for focus groups? I've done a lot of one on one user testing, but have not conducted a lot of focus groups. We're basically showing a prototype application to a target group of users, about 10, via WebEx. 

I'm concerned about "group think" and "mob rule" type comments as we review the application. 

Any thoughts about how to best show the application and which questions to ask to get the most valuable feedback from the group? 

Best,  

--
-Tom





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