How to Achieve Messaging-Market Fit by Dan Olsen

Those of us familiar with Lean Startup know that there are plenty of discussions about Product-Market fit, but an often overlooked aspect is Messaging.

Messaging is especially important with new, v1 products. When you show customers your first prototypes, they will often not understand the words you're using and the way you're talking about your product. In contrast, products that have strong Messaging-Market Fit are easily understood by customers before you even show them a product demo.

Messaging-Market Fit can be challenging for many companies because the developers, designers, and product managers on their team aren't necessarily messaging experts, and they're all too busy designing and building v1 to have time to think about how to best message it to customers.

Dan Olsen (https://www.linkedin.com/in/danolsen98) will give a talk on How to Achieve Messaging-Market Fit.

Please join us for food, beer, and great discussion with fellow product managers, designers, developers, and marketers who want to share and compare notes on the latest tools and techniques to build products that customers love.

Agenda:
6:00 to 6:30: Check-in and networking over pizza & beer
6:30 to 7:30: "How to Achieve Messaging-Market Fit" talk by Dan Olsen
7:30 to 8:00: Networking

About the Speaker

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Dan Olsen (https://www.linkedin.com/in/danolsen98) is an entrepreneur and product management leader. He started his high-tech career managing submarine design and then worked at Intuit where he led product management for Quicken. Dan also led product management at Friendster. He was CEO and cofounder of YourVersion (http://yourversion.com/), a personalized news discovery engine startup that won the People’s Choice Award at TechCrunch50.

Dan consults to companies, usually as interim VP of Product. His clients include Medallia, Facebook, Box, YouSendIt, Chartboost, Epocrates, Ness, and One Medical Group. Dan holds a BS in Electrical Engineering from Northwestern, a Master’s in Industrial Engineering from Virginia Tech, and an MBA from Stanford.

You can view Dan's talks on SlideShare (http://www.slideshare.net/dan_o/presentations).
You can learn more about Dan on LinkedIn (http://www.linkedin.com/in/danolsen98).

About our Sponsors
Our Meetup is sponsored by Medallia (http://www.medallia.com/), who provides us with our wonderful space and free food. Medallia is actively hiring for product roles; you can learn more on Medallia's product jobs page (http://www.medallia.com/job-department/product/).

Our Meetup is also sponsored by UserTesting (http://www.usertesting.com/), the fastest way to get feedback on your website or app. Learn more at usertesting.com (http://www.usertesting.com/).