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When the innovation process begins with ideas, the process is likely to fail.
So, why not adopt a scientific approach to innovation? One that is based on evidence and data, not guesswork and luck?
In this session, Tony Ulwick will take you on an inspiring journey that will help you see the process of innovation through a new lens.
You will be introduced to:
1. A mindset that flips the innovation process on its head.
2. A language of innovation that unites silos.
3. The data that’s needed to win at innovation—and how to get it.
4. An innovation process that ties all the pieces together.
5. A tool that will help you get started.
Bring your product team to this session and leave with a new way to think about growing revenue in your markets.
The session will include concept introductions, an exercise, and Q&A.
Join us for an informative and engaging session!
Note: Eventbrite registrants will receive an invitation link via email the morning of the webinar.
ABOUT TONY ULWICK
Tony Ulwick is the pioneer of Jobs to be Done theory and the inventor of Outcome-Driven Innovation® (ODI), a powerful innovation process with a success rate that is 5-times the industry average. Tony's patented innovation practices result in products that help customers get a "job" done better. Tony is the founder and CEO of innovation consulting firm Strategyn.
He is the author of the original Jobs to be Done book, What Customers Want, and additional articles published in HBR and MIT Sloan Management Review. His latest book is Jobs to Be Done: Theory to Practice.
You can find Tony on Twitter at @ulwick.
Our sponsors UserVoice and Productboard will be raffling off up to 50 copies of Tony Ulwick's ebook Jobs to Be Done: Theory to Practice. To enter the raffle, just opt in using the checkbox on the event registration page.
4:55 pm: Zoom webinar opens
5:00 pm: Intro
5:05 pm: Tony's talk
6:00 pm: Fireside chat
6:30 pm: Audience Q&A
Note: tickets are non-refundable.
ABOUT OUR SPONSORS
UserVoice provides a single, centralized product feedback solution that gives you everything you need to gather, aggregate, analyze, and follow through on feedback from customers and internal teams. Learn more at https://www.uservoice.com.
Airtable is a connected apps platform that enables teams to build workflows that modernize their business processes. Teams at more than 80% of the Fortune 100 use Airtable’s visual, flexible tools to customize workflows that meet their exact needs. Learn more at Airtable's website.
Lean Product Meetup was founded by Dan Olsen in 2014.
You must purchase your ticket for this event on Eventbrite: