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Content Strategy for Responsive Web Sites

  • Feb 11, 2013 · 6:00 PM
  • The Creative Company

Content Strategy for Responsive Websites

Note: as always, meetup starts at 6pm, presentation at 6:30pm

Responsive design seems to be the hottest thing in the web design world these days, but most of the talk has focused on the design and technical aspects. However, responsive design isn't only about visual design or the behind-the-scenes HTML and CSS. Content strategy is an important part of creating a responsive website.

As a responsive site adapts to various screen sizes, content needs to be able to adapt as well. Content priority and context of use should be carefully considered so that users on devices with smaller screens can get to the most important content easily, and so that all users can find the information they need.

Responsive design isn't simply a change in technology. It's a change in the way users experience websites, and it also requires us to change the way we create websites. Content is no longer the last step of a process, to be filled in on a completed design. Instead, content must be a primary component of overall web strategy from day one, as part of a design process that includes collaboration between designers, developers, content strategists, and other members of the web team.

This Meetup will give you an overview of what responsive design is, and what you need to know as a content manager when you work with responsive websites. No technical knowledge required.

Clarissa Peterson is a freelance web/UX designer & developer. Before setting off on her own, she spent 10 years managing websites at various nonprofits in Washington, DC. She’s now working from the road while on an indefinite roadtrip (16 states and 2 provinces so far). Clarissa is currently writing a book on responsive design for O’Reilly, scheduled to be published in mid-2013. You can find her online at and @clarissa.

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  • Ryan R.

    Ben, I believe that after the meeting, sent everyone an email prompting us to leave our feedback here on the "How was the Meetup?" thread.

    For those who want to adjust the amount of emails they get from (especially if you happen to be in multiple groups), you can change your notification settings by going to the web site and selecting My Profile -> Email and Notifications. I recommend leaving notifications on, but selecting getting emails "At most once per day" and "In one daily email" for the delivery options - it cuts down on the emails quite a bit.

    Have a great day!

    -Ryan Rahlf

    February 13, 2013

  • Ben S.

    To all meetup attendees: I know it's tempting to post comments and questions here, but I request that you not do so because it generates a lot of email traffic, and won't allow me to turn it off. You may contact presenters and meetup members directly.



    1 · February 12, 2013

  • Donna

    Thanks for a great presentation.

    February 12, 2013

  • A former member
    A former member

    Great talk. Thanks for sharing your expertise.

    February 12, 2013

  • Timothy S.

    Excellent topic for the meetup. Would have liked a little more of the technical side, but will wait for Clarissa's book.

    February 12, 2013

    • Clarissa P.

      Timothy, I have done other talks that address the technical side of responsive design, you might be interested in looking at slides from those presentations http://www.slideshare...­

      1 · February 12, 2013

  • Timothy S.

    Anyone know if there's a pre-order possibility for Clarissa's book?

    February 12, 2013

  • Clarissa P.

    Thanks to everybody who came to the Meetup! The slides are available online:

    1 · February 12, 2013

  • A former member
    A former member

    It’s very helpfully and informative. It gives me ideas to improve my websites. Thank you.

    February 12, 2013

  • James F.

    Very good.

    February 12, 2013

  • Shirley S.

    I look forward to reading Clarissa's book in the spring when it's available.

    1 · February 12, 2013

  • Shaun

    Lots of great concepts and useful terminology to keep in mind.

    February 11, 2013

  • Isabel R.


    1 · February 11, 2013

  • Anthony

    Are these talks recorded and then made available online?

    February 11, 2013

  • Jennifer G.

    Sorry to miss this one!!

    February 11, 2013

  • Randall R.

    Project blew up

    February 11, 2013

  • Bruce G.

    Oops!, have to work late!

    February 11, 2013

  • Joyce T.

    I'd like to find out whether someone has used or tested Canada's Web Experience Toolkit or added accessibility to Bootstrap.

    February 11, 2013

  • Brian A.

    Looking forward to the Web Design & Development Meetup.

    1 · February 10, 2013

  • Mark P.

    I am currently working on a responsive Wordpress website for

    February 6, 2013

  • Eric W.

    Hope to meet some great web designers and SEO experts.

    January 24, 2013

  • Tiffany G.

    This is the same night as the MadJS meetup. :(

    January 4, 2013

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