Double Feature: Invention Liscensing AND Getting on DRTV

Note: Two Great Speakers! Double-Feature is $20 online early bird or $30 last-minute cash at the door.

What You Need to Know About Licensing Your Invention

Licensing is an effective and potentially profitable way of capitalizing on your invention. Today, licensing is a well-recognized and fast growing business. Ali Shalchi litigated large patent cases in his legal career and is an experienced attorney and expert on Intellectual Property Law. This class will provide an overview of patent and technology licensing, including considerations that every inventor should be aware of such as basic patent law, key license provisions, royalties, and potential pitfalls.

BIO

Ali Shalchi’s practice is focused on intellectual property litigation and prosecution. He is registered to practice before the Patent and Trademark Office (PTO). Mr. Shalchi began his legal career at Paul Hastings Janofsky & Walker LLP, where he litigated large patent cases involving cutting edge technologies in the electrical and mechanical arts, including semiconductors, telecommunications, consumer electronics, and medical devices.

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Mr. Shalchi obtained his B.S. degree in Biomedical Engineering from UCSD in 1998, where he completed several research projects on computer modeling of cardiac mechanics. He also received an M.S. degree in Biomedical Engineering, with a focus on MEMS (MicroElectroMechanicalSystems) & Semiconductor Fabrication, from UCLA in 2002. While at UCLA, he worked in the BioMEMS research group, where he developed lab-on-a-chip technologies employing MEMS devices.

Prior to attending law school, Mr. Shalchi worked as a medical device engineer at Medtronic Inc. He has also worked as a patent engineer, drafting high technology patents in the electrical and mechanical arts.

Areas of Practice:
• Patent litigation
• Trade Dress litigation and acquisition
• Trademark and Copyright acquisition and counseling
• ITC

Education:
• University of Iowa, College of Law, J.D.
• UCLA, M.S. degree in Biomedical Engineering
• University of California, San Diego, B.S. in Biomedical Engineering

How to Get Your Product on DRTV

Have you ever wondered how the DRTV industry works? What exactly it takes to get a product labeled with the sticker "As Seen on TV?" As an inventor, have you dreamed of getting your product on DRTV but don't know how? In this presentation, John Hurley of Allstar Products will answer all these questions and more. Mr. Hurley will talk about product successes, failures, and behind the scenes of a direct response television and marketing company.

BIO

My name is John Hurley and I am a part of the merchandising team here at Allstar! I am a graduate of Stonehill College with a degree in Marketing and Economics. I currently reside in Dutchess County, NY (60 miles north of NYC) and some of my interests include; tennis, boating, baseball and of course…CONSUMER P RODUCTS http://photos3.meetupstatic.com/photos/event/2/b/c/1/event_41771201.jpeg!

I did not start at Allstar as a part of the merchandising team…it was a long and twisty road that
led me to this great position!

I was a part of the Creative team first, where I worked with Producers on a daily basis developing and creating the infomercials you see on TV! From there, I jumped to the Direct Response Department which is where all the commercials are sent once they are finished spots. It is here in Direct Response where I provided all the necessary information to our web and TV vendors to successfully run our websites and air our commercials. These experiences in other departments were very important in teaching me what it takes for a product to be successful on TV and in retail. I guess you can say I developed a “Merchandising Eye” while having other responsibilities at AllStar! Now it’s my job to find the next big hit…or should I say the next SNUGGIE!!

Who is Allstar?

Allstar is a leading consumer products company that utilizes direct response television and a team of consumer marketing experts to launch products.

We support our products with an integrated multi-level marketing approach which includes DRTV, traditional retail support, internet, social media, public relations coupled with strong retail distribution.

Much more than simply a direct response marketer… Allstar is a leading consumer products company with a proven track record of creating brands and driving retail sales in a wide range of categories.