I have a few questions for you about this. Let me know is:
a. Is your client updating their site frequently, i.e. blogging daily, driving daily traffic through targeted newsletters?
b. Is you client seeding the web with organic back links by responding to posts in blogs, forums, and other places where your client's business is being discussed?
c. Have you analyzed your client's site speed? This is now part of the Google math. Site speed is important.
d. Are you tagging all your content and defining every page with meta info about that specific page? Are you leveraging differentiating the title of a page and the title in the browser bar and/or browser tab?
e. Are you pages well formatted HTML and CSS? Are you using your H tags correctly? For example, is the title of the page in an H1 or is is it formatted with font size?
f. Have you registered an XML site map with Google and Bing?
g. Are you doing any "black hat" stuff that may impact your Google results? For example, duplicating content across multiple domains?
h. Are you using variations on search terms? For example, if you're client were a furniture store, instead of buying just "furniture" are they buying, for example, "antique amish furniture north carolina."
i. Are you text lead-ins compelling enough for people to want to click through, is another question. Who is writing that copy and can it be improved?
Let me say this. I don't work on SEO everyday. However, the above mentioned list are things that I've heard are important and many of them I've employed in my consulting to others. A combination of these things and other factors are going to help you improve your search rankings, but remember, there are a thousand people like you trying to do the same thing. You've got your work cut out.
On Tue, Dec 27, 2011 at 10:36 AM, Darcy Bevelacqua <[address removed]>
I have a client who is having trouble with purchasing the right Google key words to help consumers find their websites. They are a small to medium sized company so don’t have any real clout with Google. Is there a place for this client to get more educated so they can buy the right key words and continue to improve so they can keep up with Google. The frustration is that Google is always changing the formulas to how they are ranking sites so it’s hard to know what is going to happen next. What do you recommend for them? I am a marketing person so I understand the basics of SEO but other than using Google analytics or Omniture I am not sure what else makes sense.
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