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Re: [newtech-1] Startup Idea Generation

From: user 8.
Sent on: Wednesday, December 28, 2011 2:10 AM
Hi Santosh, 

I would highly recommend Steven Johnson's Where Good Ideas Come From - The Natural History of Innovation. It's a sweeping look at innovation and idea generation stretching back through human history. He believes that good ideas have recognizable elements and patterns and he cites examples across varied fields (science, tech, arts, etc.) in an effort to build a "unified theory of innovation." It was a quick and interesting read and might provide you with some inspiration. 

Here's the Amazon link to the book I mentioned:

You can browse through some of the passages I enjoyed here:

For me personally, I've always enjoyed mixing oil and water. In other words, I like to combine things that people think couldn't or shouldn't be mixed. For example, my current start-up combines technology with nature. Many people believe technology is what's pulling us away from nature (and each other) and in certain scenarios this is completely true, but I wanted to see if we could harness mobile technology to develop a new way to reconnect with the natural world. We ended up building something that has been described as a "digital butterfly net for the 21st century" and a "foursquare for flora and fauna" and, in the process, we came up with a powerful way to crowdsource ecological data collection for researchers and environmentalists around the world. Today, our community is using our mobile app and website to track invasive species, determine species distribution, and share photos of their wildlife encounters. As we gain momentum, we're mobilizing a new generation of nature nerds who are lugging around smart phones instead of field guides. 

Best of luck!


On Tue, Dec 27, 2011 at 3:46 AM, Santosh <[address removed]> wrote:
Hello All,
Merry Christmas!
I'm looking for inputs on idea generation ... i.e. conceptualization. (for the coming year :))
I know of build things that someone else wants .... but looking for inputs to decide on what to build.
Open ended question, but any thoughts from your own experiences on how you arrived and embarked on the idea would be a great start I guess.

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