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Google Analytics - going deeper?

From: Brie M.
Sent on: Thursday, March 7, 2013 3:57 PM
First off, thank you all for your input to this forum.  I am learning so much.  

Second, full disclosure - I do not consider myself a tech person and, although I fully respect those who are, I do not attain to be one.  I am a producer/director that owns a production company whereby I hire tech people I need. 

So, here's my question - probably obvious to most of you:

I am working on learning Google Analytics.  I am a bit confused by the way in which they present data. Basically, the numbers I am looking for are for different demographics and how much they log onto the site by the hour. I know this information is provided in the 'real time' section but I was wondering if you knew how to either transfer that data onto excel, or if there was a way in which I can just access it directly.  I'm seeing some interesting trends and If these trends are statistically significant, this could be an awesome paper that will be published. 

Thank you all.

Brigitte Magar
New York
[address removed]

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