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Re: [newtech-1] Marketing

From: Jonathan V.
Sent on: Friday, July 26, 2013 1:31 PM

I'd love to go into details, but I can't do so without violating confidentiality agreements with a handful of companies.  Long story short, TV coverage is not going to have the impact you want/expect -- I'd be honestly surprised if it had any measurable impact.  You need/want online coverage.   It's a mix of marketing to the right people at the right place in the right time, and giving them a quick link for conversion , vs the wrong audience, the wrong medium, the wrong time, and giving a hassle to convert.

I guess that's neat but i'm not in the mood for internet.  maybe i'll look it up later?
what was that app called?  i'll need to look it up on the show's website.
found it.  now let me find it on the app store(s).

This looks neat.  Oh look, a button to open it in the app store.  Click.

Personally:  I would go through all the motions with them, pull out at the last minute, and then create+promote a blog piece about your experience and how the show masks Paid Content as news.  You're more likely to get coverage in online tech news and sites ( which hit your demographics of app users ), and people might click to explore. 

On Jul 25, 2013, at 9:06 PM, Susan Crayne wrote:

I was approached by NewsWatch, a TV show on Ion and the History channel, to do a segment on my SideEffects app.  This would be paid content.  I looked at previous shows, and the apps that they advertise ("cover") are new and interesting.  NewsWatch appears to be somewhat discriminating in their choice of content, at least in the AppWatch section.  So my app wouldn't be keeping company with sleaze.

Has anyone done this kind of thing?  Do you think that it would be ethical to participate in the distribution of pseudo-news?


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