Salt Lake Design Week - Ben Peck, Great Design Can’t Fix A Broken Business Model

Description

A fresh coat of paint doesn’t equal a new engine. Successful design understands the problem & solves a need. Sometimes changing the direction of the business is the design solution. Lets talk about self disruption and what designers roles are in that process.

About Ben

Currently he’s the Mobile UX Designer @instructure. Cofounder of @front an annual Product Design Conference. Codirector of @pdautah. He designs software and products that significantly impact the user-experience needs of consumers. He values informed design rationale, and robust user proven interaction models.