IN-PERSON EVENT & VIRTUAL! Lunch will be provided.
Title:
GTM: Not my job… or is it?
Speaker:
Brian Gates
Senior Vice President - Industry Strategy
RainFocus
Description:
We think we know the recipe for product success - do the research, accomplish the user stories, build the solution by following the right practice. But no amount of doing things right will save you if you’ve done the wrong thing. Doing the right thing is grounded in understanding your market and having a strategy to reach that market successfully with your outcome. Join me for personal stories of product-led organizations’ success and failure, as well as tips and a framework for building a successful GTM.
Speaker Bio:
Brian Gates is the Senior Vice President of Industry Strategy at RainFocus. In this role, he leads industry change through key partnerships, alignment with our clients’ sales and marketing goals, and overall market evolution. During Brian’s tenure at RainFocus, he has architected the organization’s go-to-market strategy, created an award-winning account-based marketing program, and advanced the usage of data within event marketing.
Prior to RainFocus, Brian built his own tech companies before leading innovations at other high-growth B2B SaaS CRM, MAP, and LMS providers. With over 20 years of marketing, product, and design leadership, Brian has gained expertise in elevating teams to do the seemingly impossible by aligning business outcomes to unimaginable client value.
Event Host:
RainFocus
Video Streaming (Starts at 12pm)
https://us06web.zoom.us/j/7343327763?pwd=eW1vTkFmekIwY015RFVHUmwvNU5zUT09
Gold Sponsor:
Lucid
