Learn about the UX of conversation design with case studies and actual prototyping, and share the love by helping to raise money for educational opportunities in Uganda.
Bring a laptop!
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In the coming years, people will expect to be able to talk to (and with) your product across your digital ecosystem. In many ways, this expectation is already here. And whether or not your company plans to leverage conversation, sometimes, getting your head out of the pixels and paying more attention to the words you use ends up being the strategic game changer for your product.
“An inconsistent participant in the conversation is an untrustworthy participant, so we work on Google Assistant to be consistent across surfaces and across interaction types...”
- Margaret Urban | Senior Interaction Designer for Google Assistant
“Content design is an important part of building trust in the system.”
- J.B. Chaykowsky | Design Manager from Intuit
Good conversation design has led to:
- Better onboarding.
- Higher customer retention.
- Stellar net promoter scores.
- Increased trust in brand messaging.
Do you want to:
- Learn about the UX behind “good conversation”?
- Construct better copy and develop intentional control of your “voice and tone”?
- See real case studies of how companies are leveraging chatbots and voice?
- Impress your friends with words like “Grice’s Maxims” and “NLP”?
- Prototype a working Alexa or Google Assistant skill?
- Empathize with your customers?
- Build a greater trust in your brand?
If you want to learn about those things and help charity, please come. The workshop will be hosted by Bryan Sebesta, a UX designer at RAIN Agency. He has led conversational product design for Nike, Headspace, Amazon, Meredith, Gerber, and others. Food will be provided. In this workshop, you’ll get to:
Learn how to think about and define “bot” personalities
- Build a working Alexa or Google Assistant prototype
- Test and iterate on your prototype with partners
-Become familiar with conversational design best practices and resources
- See recent case studies on voice-first and chatbot experiences
- Become a stronger UX writer and a more versatile designer
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ABOUT THE SPEAKER
Bryan Sebesta is a UX designer at RAIN Agency, where much of his time is spent in conversational interface design. He has led conversational product design for Nike, Headspace, Amazon, Meredith, Gerber, and others. He teaches a class on “Designing Conversational Experiences” at Utah Valley University (UVU), and also hosts chocolate tastings at Taste in Provo. In his free time, when he’s not designing, he enjoys writing, biking, and reading about religion, history, and science.
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TICKETS
$50
- Lunch will be provided
- 40 seats available
All proceeds for this workshop will help fund web hosting and overhead costs for Keep-Alive Missionary Ministries, a Ugandan NGO that focuses on providing educational opportunities for rural Uganda so more people can be empowered out of poverty.
http://keepugandaalive.org/
