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The EASE INITIATIVE business model and its leverage of social technologies

Join us for our first ever Tech4Good meeting in Oakland, held at the ‘Festa/Manifesta premises at 9th and Broadway!

Susan MillsEASE’s founder and CEO, will lead a conversation about the EASE Initiative - an innovative way that business and commerce activities can blend with philanthropy to create shared prosperity for everyone.  It is a social enterprise business that creates cause-related economic and social growth (for causes like universities, disaster response and recovery, regional food systems, business alliances, anything).  

Will learn about how EASE enables buying/selling/advertising to become a new type of partner to social and community causes.  The result is that no good business or program need ever run short of resources, ideas and opportunities to make positive change.

We'll also learn how the EASE approach can be applied to any large cause to inform and engage participants in the cause’s purpose, track and report progress of participants, and generate sustained funding for any type of program, project or business aligned with the cause. When the EASE model is applied to a large-scale, complex issue it can (once set up) move innovation forward without politics, changes to laws or policies, or ongoing funding challenges.


• 6:30 PM: Doors open - time for networking and snacks

• 7:00-8:00PM: Susan presents and during/after we have a Q&A

• 8:00-8:30PM: more networking, more snacking, clean up and go home.

Thanks to ‘Festa and Manifesta for letting us use their space for this event!

Simple refreshments will be provided by two pre-launch entrepreneurs. Thanks to:

Evolve Superfoods - providers of healthy juices and snacks paired with nature's most dynamic superfoods.

• Chef Jeremy Armstrong’s Big Dippers –  a quick-food retailer that blends the world’s best sauces with farm-fresh foods.


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  • Bill

    Here is my quote: "The Ease Initiative business model could shake things up for the better. What I like most about it, is that everyone wins - the consumer, philanthropists and commerce. "

    1 · July 13, 2014

  • howard d.

    I will post the link to the article when its published. But I could use a quote about the event from an interested Oaklander. Any one willing to go on record? You can send the quote through Regina or put it here.

    1 · July 12, 2014

    • Regina W.

      Hey everyone! I you have feedback on this event, please message Howard or leave a quote here. :) He's been so very helpful with sharing his video of the presentation and pics. Thank you, Howard!

      July 12, 2014

  • Regina W.

    Hey everyone. If you were there, thanks again. If you weren't here is a video that Howard, a member of the press, recorded during the event:

    And here are a few pics he took at the event:

    1 · July 11, 2014

    • Seemant K

      Perfect timing. Thanks, Regina!

      1 · July 11, 2014

  • Angela M.

    oh no, I'm stuck at the office! I really wanted to be there- will anyone be recording the session?


    June 30, 2014

    • Regina W.

      I didn't record it but might have access. If it happens, I'll make sure to post a link here. :)

      June 30, 2014

  • Susan M.

    I see there is a waiting list for this evening - that's great! Please come even if you are on the waiting list - I'm sure we can all find ways to fit in together. And think about the 'large scale change' that you might like to see in your life - perhaps EASE can help it come true.

    I look forward to seeing you all on Monday. Susan

    1 · June 26, 2014

    • Regina W.

      Just moved them all to attending. :) Magic! ;)

      2 · June 26, 2014

  • NetSquared

    How to give this event twitter love:





    Please add any other twitter handles and hashtags for this event that I've missed!

    1 · May 18, 2014

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