Brand Authenticity with Helen Oldfield

“Brand authenticity”; the business case for conveying your genuine values and personality online.

In May, Helen Oldfield (https://www.linkedin.com/profile/view?id=21882715&authType=NAME_SEARCH&authToken=lDYQ&locale=en_US&srchid=1334260661426159353694&srchindex=1&srchtotal=11&trk=vsrp_people_res_name&trkInfo=VSRPsearchId%3A1334260661426159353694%2CVSRPtargetId%3A21882715%2CVSRPcmpt%3Aprimary%2CVSRPnm%3A) from Affinity PR (http://www.affinitypr.co.uk/) will talk on the commercial value of conveying authenticity in your online presence.

In an age when every business person who can post a Tweet or share a photo on Facebook thinks they are a marketeer, how do you carve out a niche online as the most credible go-to expert in your chosen sector? How do you blow your own trumpet in an authentic way?

Topics covered will include:

What is “authentic” personal branding and why is it the cornerstone of a successful marketing strategy?

How to promote your own business successes, without sounding smug or pompous

How to share business stories that engage and delight other business people

How to influence, persuade and arm-twist

Defending your reputation with professionalism and integrity

Why it matters who you hang around with

How to work with your competitors, instead of against them

How to think “bigger” and convey “success” without fibbing.

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Helen started Affinity PR (http://www.affinitypr.co.uk/) in 2008 from her kitchen table in Suffolk. Customers appreciated the honesty and integrity of a "virtual full service agency" that was made up of trusted specialists and experts, who all chose to work from their own homes. The company now serves a loyal client base which includes international companies, luxury brands and professional bodies. Affinity PR is proof that small can indeed be beautiful.