The Retailization of Healthcare: The Transformation from Patients to Customers

Please register here:

https://my.hbanet.org/MyHBA/EventDetails.aspx?MeetingID=33BEFCA8-CC9A-E511-A86B-0050569C00A7 There is a registration fee.

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Patients want a Starbucks, Target or Amazon like experience in healthcare. Superior customer service, use of technology and pricing transparency is expected.

Bill Balderaz, president and founder of Futurety, Fathom & GoTelecare Ohio, will present on how people have become accustom to Amazon, Starbucks and Target experiences. Patient expectations have never been higher and to thrive in this competitive industry you must transition from a patient culture to a customer culture. Is your business/organization on track to keep up with these changes? Do not miss this fantastic event.

Learning objectives

1. Identify strategies on shifting from a "patient" to "customer" culture
2. Network will fellow industry leaders

Agenda
5:30 - 6:00 PM Registration, networking and hors d'oeuvres
6:00 - 7:00 PM Guest speaker, Bill Balderaz
7:00 - 7:30 PM Q&A's, closing remarks and networking

Event location
The Ohio State University Wexner Medical Center
Outpatient Services Martha Morehouse Plaza Auditorium
2050 Kenney Road
Columbus, Ohio 43221
(614) 293-5084