How To Use Content Marketing To Get Huge Online Growth, with Alexandra Skey

Top 3 Learning Outcomes:

• What is content marketing and why should you care?
• How does it empower small business owners to attract new customers?
• How can you leverage content marketing with a small team and no budget?

Content:

Have you heard of Len Tweten, Lauren Luke or Trevor Tice? They are all small business owners who built million dollar businesses using content marketing. Content marketing has become one of the most effective and popular ways for businesses to attract new customers online. And despite what you might think, it’s not just the big companies that can afford to do it. We’re going to get up close and personal with content marketing and explore what it is, why it works and what you can do as a small business owner today to start getting customers tomorrow.

Check out this post on the “Top 11 Most powerful Content Marketing Examples By Small Businesses” to see what content marketing isn’t a joke - http://www.getspokal.com/top-11-most-powerful-content-marketing-examples-by-small-businesses/

Benefits:

• Content Marketing – what it is … and isn’t, why you should care and how you can harness it to grow your business
• Highlights from the best (and worst!) content marketing campaigns
• 3 powerful examples of how small business owners used it to build million dollar businesses
• How it fits with your entire online and inbound marketing strategy
• Action steps on how to stop buying customers and start earning them.

All in all, you’re in for a remarkable evening!

Testimonials:

“Could listen to @AlexandraSkey pitch all day!! #DemoDay2013” – Jesse Heaslip, Entrepreneur

“Great job on stage - the energy, the visuals, all put together for a sweet presentation!” – Jeff Swan, Founder of YourNextCMO

Speaker’s bio:

Alexandra Skey is a dynamic presenter and passionate entrepreneur who believes in the power of people. She is the co-founder of Spokal, the first inbound marketing platform designed exclusively for the small business owner, and lead author for the ecommerce book After The Perfect Storm, which explores what will happen and who will win online over the next decade (to be published fall 2013).

Alexandra helped launch North America’s first zero waste coffee shop, worked on the international best-seller Store Wars: The Battle for Mindspace and Shelfspace and has been dubbed as “one of the best presenters in Vancouver,” winning various competitions and awards including the CBC’s Dragons Den Competition during Social Media Week, Launch Academy’s Demo Day and the BCTIA Investor’s Choice Award.

Logistics:

The doors will open at 6:00pm. Informal networking takes place from 6:00pm to 6:30pm. The formal part of the meeting runs from 6:30pm to 8:00pm. Then there's speed networking until about 8:45pm when several of us move to a nearby restaurant ('Back Forty') for a snack (not included in the $5 cover charge).