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LA Web Dev <3 LA Lean: Conquering Madison Ave as a Lean Startup

From: user 7.
Sent on: Monday, December 13, 2010 4:00 PM
Our friends at LA Lean have put together an excellent event tomorrow evening featuring Rob Fan, CTO of Sharethrough ? definitely worth checking out if you've got the time.

Happy holiday season to all ? we're looking forward to the next LA Web Dev Meetup early next year. Let me know what the most valuable topic/speakers would be for our 2011 kickoff.

LA Lean: Conquering Madison Ave as a Lean Startup

Battle stories and lessons learned about how Sharethrough, applying the lean startup process, figured out the advertising landscape and customer developed their way into the door of a myriad of Fortune 500 customers.

As an advertising (sales-focused) startup, lean startup has been an interesting challenge since the signals of positive and negative feedback are different than in a web application startup. We will walk through some of these learnings and review how we transitioned from problem-solution fit to product-market fit.

Speakers: Rob Fan, CTO, Sharethrough and Chris Schreiber, Dir. Marketing, Sharethrough

AGENDA: Tuesday, Dec. 14:

6.00 - 7.00: Socialize, food, open bar
7.00 - 8.00: Presentation, Q&A
8.00 - 10pm: Open bar and networking



Brady Brim-DeForest

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