Grow Your Business with Email and Social Media Workshop

WORKSHOP

REGISTRATION 8:45-9:00am, Workshop: 9am-11am

This workshop is designed to give small businesses and nonprofit organizations some simple ideas for growing their customer, prospect, or member network by using email and social media marketing.

We will discuss:

• What type of content to use in your campaigns;

• How to get more people to stop and read your messages;

• How to get more action - or reaction to your messages and offers;

• Why using images on social media channels creates higher engagement; and

• Why your content should be mobile-friendly.

You'll learn what it means to run effective email and/or social media marketing campaigns and what tools you can use to measure the success of your efforts without spending lots of time or money. Participants will leave with a workbook full of ideas for timing their messages, how to write a winning subject line, what kinds of offers or content they want to try and how best to approach their next outreach project.

This is a great workshop for beginners in online marketing looking to accomplish more in less time - with a small budget.

Note: Participants do not need to be a Constant Contact customer to attend.

COST / REGISTRATION

Register Online: https://umass.qualtrics.com/SE/?SID=SV_5mPTdQaeK5EUMCM or call Lynn @ 413.737.6712 x100

Fees payable in advance $25/ $30 at the door

PRESENTER

Liz Provo, Authorized Local Expert for Constant Contact. Liz Provo has been involved in sales and marketing throughout her career. A magazine publisher, blogger and early adopter of social media, she has taught small business owners throughout Western Massachusetts how to effectively use today's marketing tools to grow their businesses. Liz understands the time and technology challenges many small business owners face. As an

Authorized Local Expert with Constant Contact, Liz joins a network of 200 professionals around the country who are available to associations and event planners, speaking on relationship marketing.

Other Massachusetts Small Business Development Center Events: http://www.msbdc.org/wmass/training.html