Applied Data: Transforming UX from the Ground Up

With all the discussion circulating about data (and it’s power to transform industry practices and disrupt behavior in digital), there's a surprising lack of discussion on data in UX. Data is an undeniably crucial aspect of User Experience; from conducting user research well before wireframing begins, to iterative testing throughout implementation, UX collects an astounding amount of data that directly impacts every aspect of their day-to-day.

Huge’s Jessica L’Esperance (http://www.linkedin.com/in/jlesperance) moderates a panel featuring Method's Catherine Nygaard (http://method.com/about/leadership/detail/leadership/catherine-nygaard), Stamen Design’s George Oates (http://stamen.com/studio/george), Facebook’s Matt Gallivan (https://twitter.com/mgallivan) and AnswerLab’s John Cheng (http://answerlab.com/company/our-team/john-cheng/), as they provide their distinct perspectives on how they use data, both big and small, to make decisions about design.

Open bar provided!

About Catherine NygaardDirector, Interaction Design, Method
Catherine leads the Interaction Design team in Method's San Francisco office. She has been creating thoughtful, considered design solutions for over 15 years. Before that, she was part of the emerging technorati of Wired and Boing, Boing.

About George OatesDirector, Interactive Design, Stamen Design
George joined Stamen as Director, Interactive Design in 2012. Hailing from Adelaide, South Australia, she has worked in the web since 1996, mostly around the front-end of things. Before Stamen, George led the Open Library project at Internet Archive.

About John ChengPrincipal UX Researcher, AnswerLab
John is a Principal UX Researcher at AnswerLab. He is passionate about exploring emerging digital interfaces that enhance "analog" experiences and has conducted user research with eBay and PayPal.

About Matt GallivanUX Researcher, Facebook Matt works at Facebook where he designs and executes custom research to better understand advertisers' use of and satisfaction with Facebook's various ad products.