Presenting: Motor Carbon - Fueling Industry Without the Toxins

Motor Carbon (https://motorcarbon.com/) - Executive Marshall Lee presenting, is a sustainable carbon materials company transforming petroleum waste into high-performance industrial carbon.

Industries like aluminum, steel, and batteries rely on toxic, imported coal tar pitch. Our solution: PetPitch™, a domestically produced alternative made from petroleum byproducts that delivers equal or better performance at lower cost. PetPitch eliminates carcinogenic exposure and foreign dependence while improving material efficiency for critical industries.

Our target market is industrial manufacturers in the US who need a safe, consistent, and affordable binding agent for aluminum smelting, steel recycling, and battery production & are willing to pay for performance-proven, American-made materials.

Our competition is Rain Carbon, Rütgers Group, and Koppers Inc. Our competitive advantage is a clean, domestic feedstock that replaces carcinogenic coal tar pitch with a lower-cost, higher-performance alternative sourced from U.S. petroleum waste.

The total market size in 2025 is approximately $2.3B and the total market revenue in 2025 is $2.3B.

Top 3 challenges:

1. Reaching the right investors for scale-up
2. Finding experienced advisors in the petroleum and carbon sectors
3. Building contacts in the U.S. aluminum and steel industries

Our Pitch Boulder ask: Guidance on refining our investor ask and pitch messaging for scaling PetPitch™ to commercial manufacturing.