Panel: VR for Advertising

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Panel Chat: What VR Means for Advertising

Please book tickets for this event on Eventbrite (https://www.eventbrite.com/e/panel-what-vr-means-for-advertising-tickets-34156851061?aff=meetup)

Join Upload for an evening panel session to explore how brands are using VR for marketing.

The event will focus on several aspects regarding VR for advertising that are important from a creative, strategic and technical point of view. The goal is to explore how VR can be used within advertising without just being a generic advertising tool. VR offers much more than just one-way communication and the big question is how does a brand create this added value for its target audience.

We will cover:

• PepsiCo (or other brand) case breakdown from concept to execution: early concept sketches, specific UI choices, how the campaign went from Vive to Cardboard/on pack instore

• Secrets of successful VR campaigns - VR solves huge problems for marketers around engagement and awareness but how do you guarentee it is immersive, impactful, novel and memorable?

• What does the future bring within this field? How are we going to create business cases with not only VR but also AR/MR

• Live demo PepsiCo Doritos HTC Vive experience

• Learnings - do's and don't both from a creative as a developers point of view. conceptUI/UX

Evening moderated by: David Robustelli, Head of Digital, CapitolaVR

Please book tickets on Eventbrite (https://www.eventbrite.com/e/panel-what-vr-means-for-advertising-tickets-34156851061?aff=meetup)

More panellists to be announced.

• Tickets not refundable