AdMob Developer Day

Please join us for AdMob’s first Developer Day this Thursday March 25th at 1pm in Astaria Restaurant (https://www.astariasm.com/contact_us.html), San Mateo. We’ve updated the agenda and organized it into three sections so you can choose which sessions are most relevant to you.

A light lunch will be provided at 12:45pm and appetizers will be available at 6:30pm. Please RSVP so that we can properly prepare for the event.

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Part I: Effectively Using AdMob to Monetize Mobile
AdMob product and engineering teams will conduct educational sessions designed to help developers
effectively utilize our mobile advertising network to monetize and manage their mobile business.

-1PM: Cross Platform Monetization
Presenter: Thomas Schiavone
-1:30PM: New Publisher Tools & APIs
Presenters: Chris Goddard, Nico Rattazzi & Nick Snyder
-2PM: iPhone & Android Installation & Tips
Presenters: Dean Browne & Mike Ying
-3PM: Tips: Ad Placement & Best Practices
Presenters: Adnan Aziz & Alex Ruiz
-3:30PM: Introduction to AdWhirl Open Source Mediation
Presenters: Nigel Choi, Nat Criou & Justin Pincar
-4:15PM: Promoting Your App: House Ads & Case Study
Presenter: Vicky Homan

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Part II: Evaluating Different Mobile Platforms
These sessions are designed to help developers evaluate the various mobile platforms, hear what
other developers are doing and gain insight directly from platforms set to gain traction in 2010.

5PM: Developer Survey & Network Statistics
Presenter: Mike Fyall, AdMob
5:20PM: Cross Platform App Usage
Presenter: Peter Farago, Flurry
5:45PM: Windows Phone 7 for Developers
Presenter: Anand Iyer, Microsoft
6PM: Adobe Flash for Mobile
Presenter: Vinay Ramani, Adobe
6:15PM: Open Forum on iPad
Open Discussion

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Part III: The Future of the Mobile Industry
The final portion of the day will enable developers to network and gain perspective on monetization,
mobile platforms and business models from leaders across the mobile industry.

7PM: Q&A session with AdMob Founder & CEO Omar Hamoui
Moderator: Omar Hamoui, AdMob
7:30PM: Monetization, Platforms & Discovery Panel
Panelists: Jonathan Goldberg, Deutsche Bank; Matt Marshall, VentureBeat;
Matt Murphy, KPCB; Rich Wong, Accel Partners
8:15PM: Networking

We look forward to seeing you there.

AdMob