Taking Business Analytics to the next level with Machine Learning

Reducing B2B Marketing CAC using ML

In our last meetup, we learned how PayPal and Uber are using different approaches to improve the availability of their services. In this upcoming meetup we will take it to the next level and hear from leading companies how they are leveraging Machine Learning technologies to improve their business results. If you are considering investing in Machine Learning technologies, you will find this meetup extremely useful! Specifically, our last session, where we will share a framework to help you decide between the "buy vs. build" dilemma.

The agenda:

6:00 - 6:30 : Network & Pizza

6:30 - 6:55: Business Analytics: The Need for Speed - Rubicon Project

6:55 - 7:20: Reducing B2B Marketing CAC using ML - eBay

7:20 - 7:45: The "Build vs. Buy" Dilemma - Anodot

7:45 - 8:00: Q&A Panel

The sessions:

Smarter Decision Making: Leveraging Machine learning to gain insights into the future and influence decision making and revenue optimization. Yaron Zakai-Or, Program Management Director, Structured Data at eBay

Business Analytics: the Need for Speed. Transforming the business analytics in the ad-tech space, leveraging the anomaly detection platform. Rich Galan Head of Analytics at The Rubicon Project

The "Build vs. Buy" Dilemma: Build your own anomaly detection system or buy one ready-made? Before making this critical decision, it is important to weigh the benefits and challenges of each approach. Nir Kalish Sr. Director of Solution Engineering at Anodot

Looking forward to seeing you all there!