Luncheon featuring: HGTV Green Home Giveaway Marketing & Promotion Overview

HGTV, America’s leader in home and lifestyle programming, is distributed to more than 99 million U.S. households and is one of cable’s top-rated networks. HGTV’s website, HGTV.com, is the nation’s leading online home-and-garden destination and attracts an average of 5 million unique visitors per month. The HGTV Green Home Giveaway website complements the network’s annual HGTV Dream Home Giveaway, one of the most successful consumer promotions in cable TV history.

The 2011 HGTV Green Home, which features construction and design elements that contribute to an energy efficient, cleaner and healthier living environment, is part of a nationwide marketing promotion utilizing outreach vehicles such as sponsor participation, community partnerships, television broadcasts and commercial print – all centered around a grand prize package where the HGTV Green Home will be given to one lucky viewer in August.

Nicole DeSonier, vice president of network ad sales for Scripps Networks, will introduce luncheon attendees to a detailed look at the creation of this “tent pole” event featured on the HGTV channel, including the marketing campaign that brings the HGTV Green Home Giveaway promotions to life.

Plus, attendees will discover how HGTV prepares and plans for the HGTV Green Home Giveaway – including unique features that apply to the HGTV Green Home 2011 located at Stapleton here in Denver, CO.

Register Online to reserve your seat, https://www.coloradoama.com/programs-events/may-luncheon

AMA Members & Students = $40

Nonmembers= $50

About the Speaker: Nicole DeSnoier is Vice President of Network Ad Sales where she oversees 13 regions and sales for HGTV and DIY Network. Originally from Paris, France, Nicole now lives in Venice, California with her husband and daughter.

About Scripps Networks: Since launching HGTV in 1994, Scripps Networks Interactive has become the leader in lifestyle media, developing some of the most relevant content available on television, the Internet and satellite radio, in books and magazines, and on today’s emerging media platforms.

Scripps is a leading developer of lifestyle content for television and the Internet, where on-air programming complements an array of broadband video, social media and e-commerce components on companion sites that attract more than 20 million monthly unique visitors. Beyond the screen, Scripps' brands have extended into magazines, retail products, video games and live experiences. Scripps consists of lifestyle television brands HGTV, Food Network, DIY Network, Travel Channel, Cooking Channel and country music network Great American Country (GAC).