Carpe Diem! Secrets to Success in Freemium and ‘as a Service’ Transformations

How does LinkedIn do it? They earned almost US$7B in 2019 while giving most of their services away for free! In fact, fewer than 20% of LI users pay anything for the services they use. However, not all companies have been so successful, and the entire concept of freemium and its role in transforming business models to an aas ‘as a service’ basis is now hotly debated within the marketing community

Join us for this interactive session for key insights and learnings into the worlds of freemium and P/S/XaaS business models including:

• What Freemium is and is not
• How it can drive results in a company’s ‘as a Service’ business transformation
• How to create a Freemium business model that works
• Case studies including insights from HP’s Instant Ink program

Register today for our next FREE DMAS SoundBites on Thursday, February 6, 2020!

PROGRAM

11:45am Registration & Light Bites
12:15pm Welcome & Introductions
12:30pm Carpe Diem! Secrets to Success in Freemium and aaS Transformations
13:30pm Q&A Discussion
13:45pm Summary & Close

OUR KEYNOTE SPEAKER

LISA WATSON
GSB Customer Business Success & Innovation, HP Inc
Chairman, DMAS

In Asia since 1991, Lisa Watson is an expert business and marketing innovator with more than 25 years of agency, technology and consulting experience. She is an active advocate of the Data-Driven Marketing industry and has served as Chairman of DMAS since 2002. She represents the data-driven, direct and interactive marketing industries on several Singapore Government Councils including the Advertising Standards Authority of Singapore, Singapore’s Infocomm Media Development Authority (IMDA) and NTUC’s U Associates program.

Ms Watson joined HP in 2010 and now leads the Digital Press division’s customer success and business innovation initiatives across Asia Pacific and Japan. Her prior experience includes nearly 10 years as an entrepreneur at Ibis Intelligence Services and over 16 years with advertising and CRM agencies including Leo Burnett, Young & Rubicam, Wunderman and OgilvyOne.