Lessons Learned Building and Selling a Mobile App Business

Orange County ACM Chapter
Orange County ACM Chapter
Public group

Knobbe Martens

2040 Main St # 14 · Irvine, CA

How to find us

Bring your parking pass into the meeting and have it validated in the lobby by the security guard.

Location image of event venue


Please join us for the fifth of the Orange County ACM Chapter's 2019 bi-monthly evening program series.


6:30 PM Doors Open & Networking

7:00 PM Announcements and Presentation

8:30 PM Meeting Adjourned

Event Details

This presentation is an experience share from building and ultimately selling a mobile and social media application business. Ralf also teachs at UCI and will discuss the opportunities and challenges of committing to our unique local resource pipeline.

Ralf will cover many technical as well as business aspects of mobile development: The importance of a mobile-first strategy. Selecting the right technology stack for front and backend. Developing native for IOS and Android vs. mobile web or hybrid technologies that allow compiling iOS and Android applications from one code base. Optimizing your partnership with Apple and Google. Integrating cutting edge features. Taking advantage of operating system features vs developing and deploying custom applications. ‘No UI is the new UI’, moving from native applications to chatbots, voice, AR-VR, and ambient computing. The need for deeper social media applications that go far beyond Facebook and Twitter OAuth, liking and sharing.

Ralf will not only cover the technology and business success, but more importantly, he promises to openly share his mistakes and lost opportunities and also explain why the new Smilefish is moving from mobile to emerging technologies, data science, and machine learning.

Speaker Bio

Ralf Brockhaus, MS, is a serial entrepreneur, passionate software developer, and emerging technology enthusiast. He has more than 20 years of professional software development and management experience with companies like BMW, Volkswagen, FileNet, and IBM. He is deeply familiar with all aspects of developing real-world software applications – including open architectures, cloud optimization, data science and machine learning. In 2011, he founded Smilefish and focuses on building software development teams that thrive on emerging technologies and drive business value for his clients.

Mr. Brockhaus received UCI’s Distinguished Instructor Award for his contribution to the Continued Education Program and teaches Mobile and Emerging Technologies as well as Social Media Application Development and is a strong advocate for Agile and Lean Development Practices.”


This event is co-sponsored by the IEEE Orange County Computer Society and the Los Angeles Chapter of the ACM.

Venue & Parking

This meeting will be held at the Knobbe Martens' Irvine offices. Parking validation will be provided to attendees.

iNK Digital Networking

We will be utilizing iNK Digital Networking alongside our check-in for the event! This app will help you network easier, faster and more efficiently within the ACM Event.

iNK Sign-up- do this before the event
• Download the app “iNK Digital Networking” via Google Play or iTunes
• Create an account and set-up your business card
• When setting up your business card, don’t forget to include your own keyword affiliations ie: IEEE-ComputerSociety, OC-ACM, SoftwareEngineer, DataScientist, etc.
• Once completed, you’re all set to start sharing your contacts, hosting events, and connecting with other iNK-ers
• RSVP by going to ACM in the “event” tab of your iNK app and clicking “RSVP”