Next Meetup

Content At the Olympics with Visa’s Dr. Zoe Hibbert
Please note that this is a ticketed event. To book your ticket and secure your place, go to https://www.eventbrite.sg/e/acma-content-conversations-at-the-olympics-with-visas-dr-zoe-hibbert-tickets-43158218393 . Simply clicking Yes on Meetup does not secure you a seat. = = = = = = = = = = = = = = = = = = = = = = = = Content at the Olympics with Visa’s VP of Corporate Communications, Dr. Zoe Hibbert As you read this, Zoe Hibbert is at the Winter Olympics in PyeongChang, where her team is supporting #TeamVisa, a diverse athlete roster that includes snowboard phenom Chloe Kim, Paralympian Oksana Masters, and the Nigerian bobsled team. We are delighted to welcome Zoe as she steps off a plane and joins us for ACMA Content Conversations. Asia is home to the Olympics for the next 5 years, kicked off by PyeongChang 2018, followed by Tokyo 2020 and Beijing 2022. We’ll look at how the Olympics are an ongoing source of storytelling innovation for Visa, who has been an Olympic partner since 1988 (coincidentally the last time the Olympics were held in Korea). We'll chat with Zoe about: • How Visa is using the Olympics partnership to creatively introduce wearables and other new products • Engaging fans and a broader audience that includes merchants, financial institutions, and governments • The next chapter of branded content as Visa starts to gear up for Tokyo 2020 The talk starts at 6 pm. Registration is open from 5:30 pm. Tickets To secure your place, please pay online here: https://www.eventbrite.sg/e/acma-content-conversations-at-the-olympics-with-visas-dr-zoe-hibbert-tickets-43158218393 . Standard Tickets: SG$40 / ACMA members: SG$20 About Zoe Hibbert Dr. Zoe Hibbert is Vice President of Corporate Communications for Visa Asia Pacific, where she has been at the forefront of organizational change as Visa integrates its marketing and corporate relations functions. She came to Visa from Burson Marsteller Australia, where she was Managing Director. The “Dr” attached to Zoe’s name is for her Doctor of Communications from Charles Stuart University. Alongside a stellar career as a strategic communications consultant and professor, Zoe is also a published author and sits on the editorial board of the international academic journal Media, War & Conflict.

Brand New Media Studios

315 Outram Road #12-03 Tan Boon Liat Building 169074 · Singapore

$40.00
Respond by: 2/25/2018

What we're about

Public Group

Do you work in the marketing, publishing, media or creative space? Are you interested in content marketing, the intersection of content and advertising, the future of brand storytelling, and all things content? ACMA Content Conversations, the monthly meetup for members of the Asia Content Marketing Association (ACMA), is a forum for information-sharing and networking. Non-members are welcome too.

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