Next Meetup

Content Marketing for Brand and Business Purpose, with GE's Penny Shone
How can global content marketing programs work for businesses? We’ll be discussing this hot topic with our guest expert, Penny Shone (https://www.linkedin.com/in/penny-shone-08b71a14/), former Managing Director and Head of Global Growth Communications at GE and a veteran of international content marketing. At GE, Penny was responsible for building GE's global communications team in 12 regions and 180 countries outside the United States, with a focus on growth markets. She hired regional leaders, strengthened capabilities, and led communications for GE's Olympic sponsorship. Penny is joining ACMA at our first Content Conversations of 2018. This is a not-to-be-missed event as Penny shares her views on what marketing and communication professionals can do to increase their relevance and influence today. We’ll discuss: * GE Reports (https://www.ge.com/reports/) – a look under the hood of the world-renowned and often cited content marketing success story * Social media as a core communication channel – what is an effective social media strategy? * What’s important in 2018 – and what’s not Got a question for Penny? Ask on social media with the hashtag #AskACMA and follow the conversation at #ContentConversations. There will be plenty of opportunity to ask questions, so please join ACMA as we re-launch Content Conversations. We look forward to welcoming you.

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10 Marina Boulevard Marina Bay Financial Centre, Tower 2, 30/F · Singapore

Respond by: 1/23/2018

What we're about

Public Group

Do you work in the marketing, publishing, media or creative space? Are you interested in content marketing, the intersection of content and advertising, the future of brand storytelling, and all things content? ACMA Content Conversations, the monthly meetup for members of the Asia Content Marketing Association (ACMA), is a forum for information-sharing and networking. Non-members are welcome too.

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