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Revenue Planning for an Uncertain Future - 13 Years to Live or Die.
The U.S. and world economy is as unpredictable as ever. How is a business owner supposed to plan ahead in the light of such uncertainty? Does planning more than a few months out even make sense anymore? Is strategic planning and accurate revenue planning just an exercise in futility?
Charles’s talk begins with an eye-opening and sobering economic forecast through 2030, based on multiple indicators and the work of two renowned economists, Brian and Alan Beaulieu. Charles will relay some of Beaulieu’s advice for prospering in an age of decline. Charles then dives into the world of revenue planning to outline for us a new process that replaces the traditional sales and marketing plan to give business owners a clearer model for developing the right revenue engine whatever the economic situation.
About Charles Besondy
Charles Besondy works with company owners and CEOs to resolve two burning questions: how should the marketing function contribute more to the company’s growth. And, why isn’t it?
Charles delivers his services for companies across North America as a consultant, part-time CMO, or as a virtual marketing department. Besondy focuses on aligning Marketing and Sales to a single revenue action plan, aligning the skills of the marketing team to the requirements of the business, and aligning the company to the right marketing strategy.
Besondy is a senior-level, hands-on marketing leader with 15 years of consulting and interim management experience, who in that time has helped scores of North American companies improve their strategic marketing, demand generation, go-to-market planning, and marketing skills. This is underpinned by 20 years in marketing leadership roles primarily within small and mid-market technology businesses in Seattle and Austin.
Charles and his wife Sofia live in Lakeway.