Building products people will buy

Escape agile tunnel vision, challenge your most riskiest assumptions, and start thinking about Jobs to be Done.

Program:

• 17:20 Doors close.

• 17:25 Welcome to AgilityLab Meetup by AgilityLab organizer, Anders Toxboe

• 17:30 Intro and welcome to DR by Product & UX team lead, Martin Bjørn Kristensen

• 17:45 People Need Glasses, Not a Map

Casper Klenz-Kitenge, 45 min. including questions

Digital Innovation is a hot topic. Everyone fears disruption. And yet we continue to ship software that does anything but eat the world. How many apps on your phone was opened once, and never again?

Casper presents the case for how service design, based on the theory and practices of Jobs to be Done, can be employed to raise the success rate of innovation, by lowering the risk and costs, improving customer satisfaction and perceived value, combining to create a stable, predictable environment designed for continuous iteration and testing, with real results and no bullshit.

• 18:30 Break

• 19:00 Experiment to Build the Right Product

Anders Toxboe, 45 min. including questions

Stop spending time and money building something nobody wants.

Learn to construct safe-to-fail experiments to validate critical assumptions early, often, and without a cost.
I will reveal my playbook of cleverly thought out experiments that can validate your business idea, new feature, or even your customers' willingness to pay. Learn how to construct experiments that will show you whether you're on the right path, fast.

In his capacity as founder of UI-Patterns.com (not DR), Anders will unfold his project: Validation Patterns (https://shop.ui-patterns.com/product/validation-patterns-pre-order/).

• 19:45 Networking

Location:

DR - Danmarks Radio, Emil Holms Kanal 20, 0999 København C

The meet-up will take place in "DAB-IN" - the conference room right next to the reception. Ask the receptionist how to get to "DAB-IN" when you get here.