World Usability Day 2016: Sustainable UX

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Paul van Vlissingenstraat 10C · Amsterdam

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Please note, Mirabeau have recently moved, the new address is Paul van Vlissingenstraat 10C

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The theme for WUD 2016 ( is Sustainable UX.

Sustainability and UX design are innately intertwined since they are both about creating the best experience for people. Green processes and sustainable products take into account goals such as recycle, reuse and incremental improvement.

Green UX draws from individual needs and goals to generate products and services that both improve user experience and increase the convenience of environmentally friendly behaviours.


1. Nikki Veldhuis (, UX Designer at The New Motion ( that provides a charge point network and services for electric car charging.

2. Siebe Nooij (, Picnic ( which is the greenest online supermarket in the Netherlands.

3. Emanuela Cozzi (, UX strategist, will introduce a concept of a peer-to-peer platform aimed at solving the problem of e-commerce returns, reducing logistics expenses and environmental impact.

4. Maarten Kappert (, creative lead at Mirabeau (, will discuss different narratives which are used in (online) communication about sustainability, and their fit—and misfit—with user behavioural psychology.


Mirabeau ( works at the intersection of design and technology. They help big and small brands to succeed in today's crazy world by developing industry-leading digital products and services. Mirabeau clients include Air France-KLM, ING, Transavia, Nuon and many others.


19:00 Welcome: pizza & drinks

19:30 Talks & discussion

21:00 Drinks & networking