Innovation and boundaries: Innovation in the Agile Age

Agile methodologies have quickly become central to the way we create and refine digital products. These rapid cycles of building, measuring, and learning are great for refining an already innovative product but these tools are being increasingly called upon to produce innovation itself and they suck at it.

In this high-level, philosophical talk, Scott draws from 25+ years of experience in digital product strategy and design to take a critical and sometimes controversial look at processes that claim to promote innovation but too often fail to deliver.

He also highlights some principles and practices that seem to promote real innovation and help it survive the perilous journey from the minds of innovators to the hands and hearts of users.

Who is it for? Entrepreneurs, product managers, researchers, designers, and front-enders should all find something of value.

Speaker

Scott Neilson (http://tallscott.com/) is an independent UX strategist and designer working with organizations of all sizes and stages. He has led innovative B2B and B2C product initiatives for Microsoft, Amazon, Electronic Arts and numerous startups. Before moving to Amsterdam in the spring of 2017, Scott was Director of User Experience at UXanimal, a small full service agency in Seattle.

Host
IceMobile (https://icemobile.com/) delivers digital loyalty platforms and experiences for the world’s leading high frequency retailers. They believe that magic happens at the intersection of user experience design, data and technological innovation. IceMobile's team, with more than 34 nationalities, loves to create cutting edge digital products, brew their own beer and go crazy at one of their themed parties.

Program
18:00 Doors open
18:30 Talk by Scott
19:30 Networking, drinks

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