Beyond Gender Binary Experience
Details
This talk is a joint effort of two industry veterans Constantine Gavrykov and Alexandra Popova, challenging the status quo of how we view gender in User Experience.
The talk is based on the research and speakers' experience of working with big consumer brands, that both produce and sell multi-category, multi-gender products. It gives a critical look at the cultural aspect of how inclusive brands/products are, provides a view on societal and historical aspects of how did we get here and gives a deep dive into how design and product teams can approach it when building inclusive user and customer experience, that goes beyond the usual Male/Female definitions.
SPEAKERS
Constantine Gavrykov (https://www.linkedin.com/in/gavrikov/) is a UX leader with more than 15 years of experience dedicated to Product and Service design. The last decade he has spent in the ecommerce & omni-shopping field working with some of the biggest apparel brands, including TommyHilfiger, Calvin Klein and BESTSELLER. Recently he joined Intersport to head User Experience and help growing their digital channels and an intersection with almost 6 thousand physical locations present in every corner of the world.
He is passionate about user experience and interested in mindful technology and emerging trends as a framework for recognizing and uncovering innovation opportunities and driving the change within our industry on a day-to-day basis.
Constantine believes that, as designers and product leaders, we have a privilege and hold responsibility for shaping the future of our brands and more importantly our customers. Therefore, it’s our moral obligation to design with meaningful, long lasting relationships in mind, that bring value to the users instead of focusing on instant gratification.
Alexandra Popova (https://www.linkedin.com/in/alexandrapopova/) is a Product Manager with more than 15 years of experience in Product Development. She specializes on building process and software solutions that manage complex and evolving e-commerce landscape of large fashion and sport companies.