UX Monthly: How to use behavioral science to boost online results

In this talk, our speaker, Joris Groen, will delve into the 'Behavior Design' approach to User Experience, showcasing the Fogg Behavior Model and an extensive array of design and copy principles aimed at effectively influencing the online audience. Through insightful case studies, including personal experiences and those of others, Joris will demonstrate the practical impact of these strategies. Additionally, we'll explore the ethical considerations surrounding science-based persuasion techniques.

SPEAKER
Joris Groen is a psychologist and UX designer. Through his own agency Buyerminds, he led teams that optimized conversions for major Dutch and international brands. He co-authored the best-seller "Online Influence", which explains how behavioral psychology can dramatically increase online results. "Online Influence" won the PIM Marketing Literature Prize and has been translated into English, Spanish, Chinese, and Japanese, among others. Currently, Joris works for Booking.com at the intersection of Artificial Intelligence and User Experience.

HOST
Accenture Song is the world’s largest tech-powered creative group, dedicated to grow businesses into the future by creating relevance for their customers. Comprising a bold and inquisitive group of creatives, designers, consultants, technologists, strategists, and engineers, the teams collaborate across the globe, across industries, and across every facet of innovation and design, marketing, commerce, and service. Their ultimate goal is to help clients perceive customers in their full lives and adapt to their ever-changing needs and priorities. Recognized with more than 120 industry and creative awards, including Cannes Lions, Emmys, Red Dot, and D&AD, Accenture Song operates in 49 countries and maintains a presence in over 100 locations worldwide.

PROGRAM
18:00 Doors open, pizza & drinks
18:30 Talk + Q&A
19:30 Drinks & networking

📸 Please keep in mind there will be pictures taken at the event. They will be uploaded to the meetup page and might be used on social media.