UX Crawl 2024 @IKEA

UX Crawl is a series of meetups aiming to understand the UX landscape of Amsterdam. Every Wednesday, we will be visiting a new host, the UX team, and learn what they are working on, hear about the lessons they've learnt, and stories which inspire them.

UX Crawl @IKEA
EXPLORING DESIGN LEADERSHIP: IKEA CULTURE AND STAKEHOLDER MANAGEMENT
We will explore the topic of Design Leadership, looking at stakeholder management a bit differently from usual. Our speaker will share how they apply the values of the IKEA Culture to nurture and develop cross-functional & cross-domain alignment.

This approach helped IKEA to mature the role of Digital Experience Design in and across the organisation (a relatively new 5-year-old function in a broader 80-year-old company history). Our speaker will share a toolkit of tactics and artefacts that she has tested and used to improve stakeholder alignment and foster Design Leadership across IKEA Digital & Retail.

The session format will be an interactive presentation, with an opportunity to actively test one of the artefacts of the Design Leadership Toolkit in groups. Everyone is welcome, especially those who actively work with Stakeholder Alignment and are keen to move to Lead/Manager/Principal positions.

SPEAKER
Joana Veiga is a Design Leader at Digital Experience Design Global Team.
With over 20 years of experience, Joana is passionate about Strategy and UX Leadership, focusing on translating people's needs into user experiences. She thrives in complex environments, collaborating with diverse stakeholders to solve business problems. Joana is committed to using technology for social good, including social inclusion and environmentalism. A multilingual mentor, she has lived and worked in Lisbon, London, Madrid, and Amsterdam.

HOST
Ingka Experience Design (part of Group Digital) are 280+ people with an in-house creative unit that explores, envisions, and shapes the way customers, co-workers and partners engage with IKEA products and services. They do that through the lens of human-centricity, co-creating with 30+ markets.

PROGRAM
18:00 Doors open, food & drinks
18:30 Talk
19:30 Drinks & networking

📸 Please keep in mind there will be pictures taken at the event. They will be uploaded to the meetup page and might be used on social media.