Marina Bay Financial Centre, Tower 2, Level 30, Singapore
Join the Asia Content Marketing Association for our next free event, on December 8th from 3pm, where we’ll be taking a step back and going deep on why we have content marketing, as well as the strategies brands must put in place for success.
Building on our recent event - You Won’t Believe What Happens Next - A Storytelling Masterclass with ACMA– we’re going to share what we are seeing in the market, highlight great content surprises and help you avoid the mistakes being made that contribute to content shock. We’ll start at square one to demonstrate the steps to launch successful content marketing programs and link them to clear business objectives.
We'll take on the era of content shock – which not only threatens too much content, but also poorly planned content. We will help attendees understand how content strategy is critical to success, arm you with the knowledge to deliver world-class content marketing programs for your brand and how to to avoid poor content.
Event agenda - Content marketing: moving beyond content shock in Asia
Why do we have content marketing and how do we prepare our businesses for success?
Andrea Edwards, The Digital Conversationalist
Why content marketing is important, developing a strategy and tapping into creativity
Nick Fawbert, Mutiny Asia
The role of content marketing for the biggest brands in the World
Mike Jackson, MEC Global
The challenges and opportunities for content marketing when leading a regional team for a global MNC
Anne Phey, Industry & Server Solutions Marketing, IBM Systems for Cloud Platform, Asia Pacific
Sunny Panjabi, Content Marketing Lead, IBM Systems for Cloud Platform, Asia Pacific
Q&A – all speakers
Emcee, Akshay Bajpaee, LinkedIn
This is a not-to-be-missed event, with some of the best minds in Asia ready to share with you all they know about content marketing.
Also please join us, and stay afterwards, as we head off to celebrate the end of 2016. Book it in your calendar and expect to stay late.
For all social media outreach, please use #ACMAevents and tell your friends when you register. We look forward to welcoming you.