What is Service Design?

Understand how you can develop whole new value propositions and ecosystem to bring focus at end users, other businesses, internal partners, or colleagues. Capture end-to-end understanding of service at all touch points.

About the Speaker:
Shuayb Khan is well-versed in leading teams and delivering the design of the complete product lifecycle: research, ideation, prototyping, customer validation, launch, and post-launch analysis. His passion is to research and investigate the root of complex problems. He enjoys talking to customers and stakeholders to design a delightful and intuitive solution that incorporate user needs and business goals. He mentors and coach while adapting UX processes and design thinking in organizations.

Follow Shuayb Khan on Twitter: @shuaybkhann
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Agenda:
• Understanding the Service
• Principles of Service Design Doing
• User Journey Map
• Service Design Blueprint

Practical Takeaways:
To understand a customer perspective, customer needs of the business, create seamless and quality service. Service Design helps organizations gain true, end-to-end understanding of their service, enabling holistic and meaningful improvements.

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