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Thought leadership is a bit of a buzzword at the moment, with content creators bandying it around all over the place. But what actually is it? And how can organisations more effectively build thought leadership in order to gain a strategic advantage and drive true change?
If you’re interested in learning how to leverage thought leadership to create content that helps your organisation become an authority and own a unique position in your market, come to this engaging discussion led by Verity Craft of Intelligent Ink.
YOU'LL LEARN HOW TO:
- Validate ideas and know that they’ve got the legs for thought leadership
- Develop a content strategy that builds thought leadership
- Create content that leads conversations
- Leverage and network to get ideas out there
Verity Craft is an entrepreneur, writer, consultant, speaker (and musical theatre nerd!) based in Auckland, New Zealand.
Together with Christina Wedgwood, she’s built Intelligent Ink into the foremost experts on thought leadership content in New Zealand.
For Verity, there’s nothing better than working with people who are passionate about improving their corner of the world (and nothing worse than random capital letters in the middle of sentences!). Her career has seen her work with hundreds of businesses, brands, and champions of industry who also believe in better – developing and leveraging clients’ expertise into exceptional content that positions them as authorities in their industries.
“To me, better means leading the conversation; not just doing what’s always been done, or saying what’s already been said. Better means adding value for the people you’re here to serve – it means serving them up something extraordinary.”
Join us on November 17 when we’ll be talking to Shuba Madhukar, Communications Strategist at The Information Company, to speak about creating content strategies that work.
Shubha has two decades of experience in consulting top corporate brands and has been one of the key architects in building client relationships and in devising strategies for organisational growth.
WHAT YOU'LL LEARN:
- How to design content strategies for companies at different maturity levels
- How to create winning content strategies
- How to tell a visual story
Shubha is a communication strategist with two decades of wide-ranging experience in consulting and helping top corporate brands across industries and verticals. She plays a key role in shaping everything content, creative and digital in the brand and corporate communications space.
She has consulted with many clients and helped them with strategies that meet their communication objectives. Her areas of expertise include communication consulting, content strategy, 360 degrees communications across digital, social and print. She straddles between strategic and creative and performs both with equal panache.