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The importance of crafting language in UX
We’ve missed you guys! It’s been a while since we had our last meetup (life, new job, babies – all of the usual things), but we’re back and boy do we have a treat for you. Kah Chan, is going to Skype in from Wellington to talk to us about the importance of using a consistent tone of voice in copy and dialogue, based on his experience as Head of Product Design at Flick Electric. How a brand sounds or reads in a user’s experience is as important as how it looks. Kah will share how they try to balance trustworthiness and integrity while scaling product design at Flick. As conversational and voice-operated interfaces grow up from the novelty of tipsy party-goers asking Siri to “Name that song!”, user experience is now expanding into a more verbally driven landscape. This means an entire brand experience could be distilled into the voice and personality of an automated voice/chat interface. This represents a new opportunity for designers to help inject creativity, empathy and humour when crafting the complexities behind the chat interfaces or chatbots. Writing is already a core design skill for good UX designers, but writing and interpreting briefs, preparing client presentations, and synthesising user research are foundational to the design process. User interface copy, like hints for filling in fields, requirements for passwords and clear error messages, is a major priority for designers. About Kah Kah Chan is the Head of Product Design at Flick Electric Co., which is really just a fancy title for the only designer in the house (way back when). As Flick has grown, he spends an equal amount of time on new products, annoying the development team, and drinking coffee. Find his thoughts on copy at @delightfulpauses on Instagram.

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