Bay Area Content Marketing

Presenter: Carolyn Cohen, Founder, LYN Content Consulting; Global Content Strategy @ Lockton

In an era where AI can generate infinite content, the differentiator cannot be volume. It’s humanity. Yet many professionals still hesitate to share their voice on LinkedIn out of fear of sounding cringe, self-promotional, or imperfect.

This session explores how to move from passive consumer to intentional creator on LinkedIn without losing authenticity in the process. We can’t ignore AI, and we shouldn’t.

The people who thrive won’t be the ones pretending it doesn’t exist. They’ll be the ones using it intentionally: to streamline workflows, pressure-test ideas, repurpose content, and create consistency, not to ask ChatGPT to “make a post about leadership” and hit publish.

About Carolyn
Carolyn Cohen is an award-winning social media marketing speaker and leader. She has more than 14 years of social media and content marketing experience including leading social teams at companies like H&R Block and Garmin as well as building up early practices at agencies like Barkley.

She specializes in bringing together teams cross-functionally and building strategies from the ground up that are tailored to reach the right audiences, at the right time in the right places.

She’s a Brand Innovator 40 Under 40 as well as a WICMA Content Marketer of the Year and her work has won Webby’s, Clio’s, and Shorty’s.