What we're about
Established in 2015, we've brought marketers together around an expert presentation. We hosted presenters from leading companies like VMware, SiriusDecisions, Flipboard, Marketo, InVision and Demandbase.
We also hosted our local Congresswoman, Representative Jackie Speier, and Content Marketing Institute (CMI) Founder Joe Pulizzi.
Guests have traveled from near (e.g., Palo Alto) and far (e.g., Tokyo and Kazakhstan).
We used to meet once a month (in the Bay Area) over pizza. These days, we're 100% online and meet more often. All of our online Meetups are hosted on Zoom and free to attend. All are welcome!
Hope to see you on Zoom! Our upcoming Meetups are here 👇
Upcoming events (4)
Greetings, Bay Area Content Marketing Meetup members!
We're excited to facilitate another structured networking event for marketers at Fieldwork Brewing in San Mateo. This is an opportunity for us to gather in person, share our experiences, and build new connections.
Rich Schwerin, one of our Meetup co-organizers, will lead the structured networking session. We'll form a circle, and each person will have two minutes to...
- Introduce themselves
- Share their current or desired role/workplace
- Indicate how we can best support them
The event will take place on Thursday, June 8th, with a mix and mingle period from 5:30 to 6:00, followed by the structured networking session from 6:00 to 7:00. We'll then have an hour of unstructured networking until 8:00 p.m.
Venue
Fieldwork Brewing offers a wide selection of beers and a variety of snacks, and Roam Artisan Burgers is just across the street. You're welcome to purchase take-out from Roam and enjoy it on the Fieldwork grounds. Please note that this event is BYOB - Buy Your Own Beer.
Transportation
If you plan to drive, there are parking spots near Fieldwork Brewing. If you prefer public transportation, the Hillsdale Caltrain Station is only a few minutes away on foot. We encourage you to use ride-sharing services to make your way to the venue.
We're excited to see you for an evening of productive networking and knowledge sharing. Let's make some valuable connections!
- Rich S.
- Priyanka L.
- Barry R.
- 24 attendees
In this Meetup, we’ll discuss creating a value-filled newsletter your target audience will eagerly await to receive in their email inbox.
Sending a consistent, periodic newsletter is a powerful marketing tool for businesses of all sizes. When businesses cultivate a loyal newsletter readership of potential customers, the benefits are many.
Being directly in contact with the people most interested in what your business has to offer may be the greatest benefit of all.
We’ll look at samples of newsletters to see how businesses provide value to their readers and how these newsletters ask their audience to interact and engage with their content and business.
This session will be presented by Eva Barrows, a multi-talented freelance editor and writer who enjoys managing newsletters for businesses and nonprofits.
She offers newsletter creation consultations to help businesses get their newsletters ready to send. Visit www.evabarrows.com for more information.
- Dennis S.
- Eva B.
- Jenny
- 22 attendees
In this presentation, Becky Lawlor, Head of Content and Research at Redpoint will talk about how to conduct and effectively use original research in your content marketing.
Using original research her clients have seen the following results:
- 2-3X more leads than previous campaigns
- 2.5 million readers reached
- 80+ media mentions
- 10+ long-form editorials
- $255,000 worth of free media and advertising
- Prestigious speaking engagements
- Dennis S.
- Steven M.
- Priyanka L.
- 17 attendees
Link visible for attendees
Presenters: Jenny Magic and Melissa Breker.
Content marketers are exhausted, and the pace of change is not slowing down.
Although organizational leaders are doing their best to navigate waves of change, many are paralyzed by the volume of changes (both large and small) impacting their teams.
Content teams are struggling with a lack of resources, communication breakdown, and difficulty creating a clear vision and change plan for new projects.
A new book by Jenny and Melissa, "CHANGE FATIGUE: Flip Teams From Burnout to Buy-In" is a handbook for anyone tasked with leading change, from small changes like a new process for creative approvals to rolling out a new website with a completely different structure and taxonomy.
Join Jenny and Melissa as they share some of their “in-the-trenches” tips for you to build new thinking about influence and impact in your content team.
Note: We'll give out five free copies of Jenny and Melissa's book during the event. You can buy the book here:
- Dennis S.
- Ehtisham K.
- Marina M.
- 9 attendees
Past events (162)
- Dennis S.
- Al P.
- Beth S.
- 36 attendees
