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Optimize Your Case Studies To Increase Trust And Influence

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Dennis S.
Optimize Your Case Studies To Increase Trust And Influence

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Presenter: Margie Agin, Chief Strategist of Centerboard Marketing.

Case studies are the sharpest tool in the marketing toolbox. Over 75% of buyers rely on them when researching purchases and they convert at the highest rate of any content type.

For many B2B companies, however, getting customers to agree to share their stories publicly is often challenging.

When you do get approval for a case study, you need to make the most of it.

Margie will lead a discussion on optimizing case studies to build customer trust and influence purchase decisions.

In her career as a B2B marketing strategist, she’s conducted hundreds of customers interviews and created a step-by-step framework to craft engaging and persuasive case studies.

You’ll learn:

👉 How to create a steady pipeline of case studies and testimonials
👉 Customer interview questions that help you strike case study gold
👉 Creative ways to present case studies beyond the standard “2-pager”
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