Reaching a Technical Audience with Content Marketing
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Presenter: Karl Hughes, Founder, Draft.dev
Karl is a former startup CTO turned content marketer and the founder of Draft.dev where he helps technology companies reach software engineers through content marketing.
Marketing to software developers and IT leaders is tough.
They’re tech-savvy, skeptical, and often use tools like adblockers, which makes them hard to reach.
Content marketing is a good approach because it builds trust and gives you the opportunity to demonstrate value, but how can you create high-quality content that lands with a technical audience?
In this talk, Karl will share some of what he's learned through his career as an engineering executive and content marketer.