The Best Approach to Buyer Personas
Details
Presenter: Adrienne Barnes, Founder, Best Buyer Persona.
77% of marketers never refer to their buyer personas once they’re created. Buyer Personas have become a ‘check-the-box’ marketing practice, but there’s a better approach to create and use buyer personas that will benefit your entire organization.
In this talk, Adrienne will cover:
👉 How to create a buyer persona with data you can trust
👉 How to build a buyer persona that the entire organization can use
👉 What information to include in your buyer persona that will lead to growth
Follow Adrienne on Twitter: https://twitter.com/AdrienneNakohl