How to Think About Content Performance Measurement in 2022

Presenter: Rich Schwerin, Senior Content Strategist, Content Operations and Measurement, Autodesk

How is your content is performing? Is it satisfying the needs of your audience while helping you meet your business objectives?

Discover how evolving metrics impact three categories of content measurement -- consumption, desired audience actions, business KPIs -- and how to think about content performance measurement this year and beyond.

In this session, you'll learn how to map content KPIs to business objectives and audience needs (segmentation is key), and gain an understanding that customer-facing content is not created the same or for the same purpose so don’t measure it all the same way.

We'll also discuss and share:

👉 An example of a basic content measurement framework

👉 The difference between metrics and KPIs

👉 Analytics' important role