Best Practices for Visuals in Content Marketing

Presenter: Andy Crestodina, Co-Founder and Chief Marketing Officer, Orbit Media Studios, Inc.

Visuals are a key success factor in marketing, no matter the channel: search, social or email. Veteran content pros know that visuals make the different between good and great marketing outcomes.

Let's take a close look at the ways in which images and video can drive all of these important metrics:

• YouTube views
• Email open rates
• Social engagement
• Time on page
• Links and authority
• Conversion rates and lead generation

This session is a practical approach for tipping the scales in your favor, without writing a single word.

Note: Five attendees will receive a free copy of Andy's book "Content Chemistry: The Illustrated Handbook for Content Marketing."