UXPA Chapter Meeting at Nook Media: UX Strategy

January Meetup will be at Nook Media. Please go to Building 1 and enter the lobby. Signs will direct you.

• Nook will be giving away one of their NOOK products to an attendee *

Martin Granstrom, Director of Design, NOOK MediaMartin has spent 14+ years in designing, managing and planning various types of consumer experiences, the last 8 years in the Mobile industry. His goal is to deliver business benefits through usage and smiles from the consumer. Simply put; to "take it from business to buttons".

Martin will talking about UX Strategy and the 7 steps of a UX Lifecycle.

Dominic Fried-Booth, Director of Product Planning for Barnes & Noble’s Digital Products Group

In this role, Dom is responsible for using consumer, societal, economic, technology and competitive analysis trends to build B&N’s digital product roadmap.

Prior to joining Barnes & Noble in November 2011, Dom served in a number of roles, all of which placed consumer behavior and socio-cultural trends at the heart of the product creation process. From 2004 until 2009, he worked in NOKIA’s Mobile Phones divisions, initially specializing in devices and services for emerging markets before eventually becoming the category manager for NOKIA’s mid-tier cellphones. Working across design, engineering and marketing, he was responsible for developing a consumer needs based product creation process.

Not a UX researcher by the stretch of anyone's imagination, he'll be talking about significant consumer and societal trends he's tracking and how it may impact the work he does with UX teams.