Past Meetup

//BUILD Special with David Platt: UX in the Enterprise, The Coming Tsunami

This Meetup is past

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It's //BUILD week in San Francisco again! For the occasion, we will have software legend David Platt sharing his thoughts on the future of User Experience.

User Experience in the Enterprise:
The Coming Tsunami

By David S. Platt

Enterprise applications have always needed excellent user experiences for productivity and safety. But that need far too often went unmet, leading to terrible consequences. The most recent example is Avon’s December 2013 abandonment of a $125,000,000 order management project. Its user experience was so awful that Avon’s sales force of independent reps left the company rather than use it. (See the column, “The Peasants Are Revolting”, online at .) I suppose that’s one alternative to targeted layoffs, but there are easier and cheaper ways to reduce headcount when necessary.

This talk will focus on the ways in which the user experience needs of enterprise apps differ from those in the consumer sector, and the techniques required to begin improving the UX of your enterprise apps. The speaker isDavid S. Platt, author of the book Why Software Sucks, and IDesign Master Instructor of UX. The talk is free, and we offer double your money back if you’re not delighted. Be there! Aloha!

Note: this event will be hosted at AppDynamics, 303 Second Street.

The speaker

David S. Platt teaches programming .NET at Harvard University Extension School and at companies all over the world. He’s the author of 11 programming books, including “Why Software Sucks” (Addison-Wesley Professional, 2006) and “Introducing Microsoft .NET” (Microsoft Press, 2002), and writes a monthly column in MSDN Magazine, "Don't Get Me Started (". Microsoft named him a Software Legend in 2002. He wonders whether he should tape down two of his daughter’s fingers so she learns how to count in octal. You can contact him at (


6:00 doors open (pizza and drinks)

6:30 announcements

6:45 - 8:15 presentation

8:15 - 8:30 raffle

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