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BDAMS#18: Playful Active Urban Living
What does it take for a city to nudge playful active urban living as a lifestyle for its citizens? In this edition of Behavior Design Amsterdam, we explore how the Amsterdam University of Applied Sciences’ research project PAUL uses beacons, big data, sports science and artificial intelligence to create the fitness application designed to convert its user into a healthier urban lifestyle. We are very happy to have three super interesting speakers lined up! - Pamela Pavliscak Pamela is tech researcher and founder of Change Sciences in New York City. Pamela is a sought-after expert on emotion and technology. She advises designers, developers, and decision-makers on how to create technologies with greater emotional intelligence. Pamela is faculty at Pratt Institute School of Information and has lectured at Parsons School of Design, Stanford Design School, and ASU’s Center for Science and the Imagination. Pamela often speaks about our emotional lives online, emotion and artificial intelligence, and internet feelings, all over the world including SXSW, Web Summit, and TNW. Her work has been featured in the New York Times, Slate, CBC, and NPR. She is the author of the forthcoming Emotionally Intelligent Design from O’Reilly and is currently writing about the future of feelings. Pamela will share her visions on the emotional intelligent city. - Elger Blitz Elger Blitz is founder, and senior designer at Carve. He accidentally got involved into designing playgrounds in the early nineties. He has more than 15 years of experience in relevant projects in public space. His cross disciplinary and renewing approach on designing for children and youngsters has proved to anticipate to actual demands and trends. He handles design tasks in a very integral manner, switching easily between different scale levels and disciplines. His unconventional approach and distinctive ideas on designing for kids and teenagers makes him a guest lecturer at different universities in the Netherlands and abroad. Elger will show us how to design the public space to stimulate play and movement. - Marije Deutekom Lector Power of Sports at Amsterdam University of Applied Sciences Sport and exercise contribute to a healthy, lively society. Unfortunately, many people in the Netherlands don’t exercise at all, or too little. This is particularly true for vulnerable groups such as the persons with disabilities or children from financially disadvantaged families. What are the problems these people encounter? How can they be encouraged to get more exercise? These questions are being looked into by the Power of Sports research group. Marije will share the first results of the research within the PAUL project. Doors are open from 15:45h, we will start in the auditorium at 16:15h with the welcome words and talks. 16:15 Welcome 16:30 Pamela Pavliscak 17:00 Elger Blitz 17:30 Marije Deutekom 18:00 Closing, drinks This edition will be hosted at the HvA, location is the Auditorium at Benno Premsela Huis.

Hogeschool van Amsterdam, Benno Premselahuis

Rhijnspoorplein 1 · Amsterdam


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    Techno-optimism goes hand in hand with the makeable world. With the increasing presence of technology, it is also being used to change our behavior. Sometimes consciously by ourselves, and often we do not realize it, there was clear influence from the designer.


    The field has been around for a long time. Just think of the blinking light in your car that does not stop until your seat belt is attached, or that museum shop that is always between you and the exit. Thanks to technology, it becomes more sophisticated. Why can not most people stop checking Facebook, or do some health apps work and others do not? What influence does the self-knowledge that all data have on us?

    Behavior Design has a large research area where sociologists and anthropologists look for why we do what we do or how we can influence behavior. The "trial & error" mentality practiced by designers is the opposite. Design rationality, experience and feeling.


    In a series of behavioral design meetups we bring people with different backgrounds together. Research and practice, online and offline. You meet people from different perspectives, because you learn from the multi-disciplinary approach.


    The meetup is an initiative of the people behind Somehow and Both with a strong interest in this subject and inspired by more than one presentations at the 2013 edition of SXSW, we thought to start this meetups series. In these meetups we focus mainly on the design side, and try to cover all kind of views and aspects.

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