Boston Product Management Association (BPMA)

**Admittance with Eventbrite registration only:** https://www.eventbrite.com/e/online-event-user-story-mapping-workshop-tickets-111516607174 User Story Mapping a is a great technique to understand the current user workflow, plan out changes and iterative releases, and get your team on the same page about how all the pieces fit together to benefit the user. Done properly, story maps can provide a critical bridge between product direction, UX mockups, and a “flat” backlog that keeps everyone focused on delivering something valuable to the user. Join BPMA and Chris Petersen, product consultant and formerly VP of product @ Carbonite, for a User Story Mapping workshop, you’ll learn what the technique is, what it isn’t, how to use it and collaborate with fellow attendees on a mock User Story Mapping group exercise. Agenda: 6:00-6:15 Event intro 6:15-6:30 story mapping introduction 6:30-6:35 explain assignment 6:35-6:50 break out into groups and do work 6:50-7:00 Read back on both group assignments (1 from each) 7:00-7:15 Q&A 7:15-7:30 Closing comments

Same Challenges, Different Approaches: Building Strong Partnerships between Product Managers and Product Marketers Join us as we explore how product managers and marketers can best work together from planning to launching new products and features in an exclusive partnership between BPMA and PMA (Product Marketing Alliance). We'll be featuring a panel of pairs of product managers and product marketers who have worked together, and each pair will discuss where their partnerships have succeeded, the pitfalls of these parties not working closely together, and the challenges they've needed to overcome in order to be in sync with one another. Agenda for the Evening: 7:00pm - 8:00pm - Paired panel with product managers and product marketers, moderated by Steve Robins, President of BPMA 8:00pm - 8:30pm - Networking in Zoom breakout rooms About The Speakers: - Moderator: Steve Robins, President of BPMA - Izzat Jarudi, Director of Product Management, Cambridge Mobile Telematics - Emily DiPietro, Director of Product Marketing, Cambridge Mobile Telematics - Chris Petersen, Independent Consultant, Petersen Product Strategy (previously at Carbonite) - Amanda Bohne, Chief Marketing Officer, AppNeta (previously at Carbonite) - G. Oliver Young, Director of Product Management, Sonos (previously at LogMeIn) - Aaron Brennan, Director of Product Marketing, airSlate (previously at LogMeIn) Method to Join: Event link will be emailed 1 day in advance to those who register via the BPMA website: https://www.bostonproducts.org/event/product-managers-product-marketers