For this class we will be having Samantha Bedford, owner at Pico Digital Marketing teaching a class on paid search.
A description of the class is below:
In the 15 years I have been in the industry the main element I find when auditing paid search campaigns is that the foundation is poor. When speaking about foundation I am talking about the structure of your campaigns, adgroups and match types, and how they have been grouped to ensure each ad is relevant to the keyword and landing page.
5:45 - Arrive, order a free drink on us, and network.
6:00PM - 7:00PM - Adwords Keys to Success Class
7:00PM - Whenever - Continue to network and ask any questions you may have relating to organic or paid search.